Digitised

We all know that Google makes the vast majority of its money from AdWords ads. Historically, due to the text based nature of the ads Google had to maintain a fair ratio of organic and paid listings in search results. As a result, you didn’t have to rank at No. 1 organically to get a [...]

There have been countless examples of articles about the importance of SEO working together with PPC and the opposite. Some of them are actually quite good, e.g. Integrating SEO & PPC: 3 Areas to Explore. Others though are merely a recap of how SEO and PPC activities influence each other and what the best practice [...]

Why is it so important anyway? The SEO kick off meeting or conference call is often the very first occasion when you or your team members have the chance to meet the client on a more personal, less formal way. It is very important to organise the meeting but it’s even more important to be [...]

Different methods of getting the page indexed In the past SEOs had to rely on manual submissions if they wanted to get the new page indexed in Google. This was neither efficient nor exciting thing to do. However, those days are long gone and nowadays there are several ways to get the page indexed. There [...]