Marketing Strategies LinkedIn, Linked In Marketing Case Studies

Marketing Strategies on LinkedIn

Increasing Your Brand’s Visibility

By displaying your expertise in “Answers” section you can use the question to open a conversation about the provided services.

Secondly, you can announce your services to others in Answers. You can also drive readers to your blog posts.

If someone asks a question to which you have blogged the answer, you point people to your blog post. This will drive more quality traffic to your site.

You can also get your service recommended in “Services” section.

Generating Sales Leads

You can reach potential participants or even clients through LinkedIn by conversing with people in “Answers”.

You can also respond to “service” requests, such as when people are looking for the agent or consultant in your field.

“Services” can also be used to contact at the organization you are seeking to do business with.

Supporting Your Search Engine Optimisation

LinkedIn links provide a way for search engines to find you. Even more important is the fact that traffic coming to your site from LinkedIn is quality traffic.

On average, visitors referred to your website from LinkedIn view three times more pages than other visitors.

“Answers” pages are also indexed in search engine results pages.

In order to make the link viewable to search engines, it is important to add the “show website” feature to each profile that will link to your site. This can be done in each account by clicking on “Edit My Public Profile“, make sure “Full View” is checked, and that also “Websites” are also checked. This will make the website link (and anything else you check here) public.

Case Study – nonlinear.ca – B2B web applications company

Effectiveness of LinkedIn

• Visitors coming to the site from LinkedIn have visited more pages per visit (3.9) than other social media channels
• Visitors coming to the site from LinkedIn have spent more time on the site per one visit than other social media channels (3:39 minutes)
• Traffic from LinkedIn is significantly more likely to convert than the “average” visitor (11% for nonlinear.ca), whilst other social media sites underperformed the average visitor profile.