What is SEO (Search Engine Optimisation)?
SEO (Search Engine Optimisation) is the process of improving the total number of visitors to the website by implementing various on-site and off-site optimisation activities. These activities increase website's visibility in search engine results for key search terms, and therefore bring more visitors or potential customers to the site.
What SEO Involves?
SEO involves analysing how search engines work, identifying key search terms for the business, and considering what people search for. SEO consists of 2 main strategies: on-site optimisation (optimising the content, HTML and other coding) and off-site optimisation (also called the link building, activities aiming to increase the number of inbound links).
Business Benefits of SEO:
- Cost-effective Customer Acquisition & High ROI
- Since search engines are for free and are being used 24/7 worldwide, well positioned search terms can really boost your business revenue.
- Brand Visibility Increase
- Being high in search results for generic search terms means that even if people don't click on link to your site they will still see the brand name. Social media marketing strategy can also support SEO campaign and add extra exposure on the web and in search engine results.
- Accessibility Improvement
- Search Engine Optimisation ensures that the code is accessible for search engines. At the same time it makes sure that the code is up to all best practice standards and that web design techniques will enable easy access to the website's content.
- Customer Loyalty
- Customers finding the website after clicking on search result listing tend to be more loyal so a well implemented SEO strategy will increase customer lifetime revenues.
